the story

A third generation hair-stylist, based between Los Angeles and London, Tara Smith is a winner of numerous international awards, including Global Celebrity Hair-stylist of the Year.
She has built her career over the last two decades directing hair-styling for major Holywood productions - from Sex & The City to Quentin Tarantino; developing iconic, red-carpet looks for A-list celebrities at events including the Oscars, Emmys, BAFTA’s, Golden Globes as well as Cannes, Venice, Toronto and Sundance film festivals; and working directly with some of the world's biggest film-stars - from Rosario Dawson, Demi Moore and Patricia Arquette to Matthew McConaughey, Ben Stiller and Gerard Butler.

the inspiration

The Tara Smith brand strapline, “Tested on film-stars, not on animals” is a direct reflection of Tara’s experience working on high-profile red-carpet events and on set with film stars; many of whom have become ongoing personal clients as well as life-long friends who continue to provide support, endorsement and testimonials. These are circumstances where product performance and looking your best is everything and inspired Tara to pioneer cruelty-free, toxin-free, sustainable and 100% Vegan hair care. Tara worked in collaboration with Dr. Roger Barr, renowned Chemist and former R&D lead at The Body Shop to create a nutrient-rich, high-performance hair-care collection that delivered gorgeous, healthy hair. A belief that "what you put on your body is as important s what you put in your body" is a principle at the heart of the Tara Smith DNA, ensuring sustainable, certified organic and vegan products

the products

We focus on what people need - via a simple 3-step process; a Base Coat Serum (a hair primer to hydrate, smooth and protect), a Shampoo (to cleanse and enhance) and a Conditioner (to nourish, strengthen and define).
The range includes four unisex shampoo and conditioner pairings, with each matching core hair types as well as additional products for styling and treatment to provide a simple range solution that embraces ethnic, lifestyle and styling diversity,